Triton Poker Series has partnered with Kraken, the biggest cryptocurrency exchange by Euro trading volumes. The digital premiere of the Triton Million – A Helping Hand for Charity, the biggest buy-in charity poker tournament in history, will feature Kraken as the Official Crypto Exchange partner for the 10-part series on Triton Poker’s official YouTube Channel.
Held in London during 2019, the prestigious competition still holds the record for being the most expensive poker tournament of all time.
Episodes 1 and 2 of the post-produced series will make their digital debut starting Thursday September 23rd, 2021, on the Triton Poker YouTube channel, with the duo of poker legend Daniel Negreanu and television personality Ali Nejad as the commentators.
With an entry fee of £1,050,000, £50,000 was taken from each of the 54 buy-ins and a total of £2,400,000 was raised and distributed to over 15 charities globally, including the One Drop Foundation, Raising for Effective Giving (REG), and the Malaysian Red Crescent.
The tournament previously aired on linear television across multiple channels, with NBCSports in the United States, TSN in Canada, FreeSports in the UK, Sport5 in Israel, and several other broadcasters in various regions – now made available to all viewers worldwide with access to an internet account.
This digital partnership is not only a union of two brands who are market leaders in their own field but also creates tremendous synergy since poker was one of the early use cases for cryptocurrencies.
Kraken will leverage on the appeal of Triton’s entertaining poker content to build awareness and create user affinity with the poker community through prominent logo placements throughout various key hands of the tournament.
Founded in 2011, this partnership will also coincide with Kraken’s 10th year as one of the longest-standing cryptocurrency exchanges that provide trading between multiple crypto and fiat currencies.